For Pantone's 2020 Color of the year, we picked 171C. We named the hue 'Radiance'. We felt this color represented the essence of humanity - as we all contain an orange hue in our skin pigment. To launch the 2020 color of the year we designed a three day long festival. This campaign was conceived in 2018 and we nearly predicted 2019’s Pantone color of the year.