Radiance Festival

For Pantone's 2020 Color of the year, we picked 171C. We named the hue 'Radiance'. We felt this color represented the essence of humanity - as we all contain an orange hue in our skin pigment. To launch the 2020 color of the year we designed a three day long festival. This campaign was conceived in 2018 and we nearly predicted 2019’s Pantone color of the year.

Created with Alex Kirsh, Jasmine Paylor, Carlos Silas, and Darias King.

Videos created for Instagram format size.